Industry News

      From outdoor PM2.5 to indoor formaldehyde, from house smoke damage to air microbial damage, from the outbreak of the new crown epidemic to the mutant Omicron.

      The occurrence of emergencies has caused the public to pay attention to air safety issues, which seems to bring wave after wave of development opportunities for the development of the air purifier industry. However, the actual development of the air purifier industry volume, However, it keeps shrinking, the development plans of various enterprises are becoming more and more conservative, and there are very few new products on the market. This makes people ask, what is going on in this industry?

      Looking back on the development of air purifiers since 2013, it has gone through four stages and is currently transforming to the fifth stage of high-quality development, which is a painful period for the development of the industry.

      Stage 1. Smog economy, rapid growth: Since 2013, since the public health crisis caused by smog, the purifier market has developed rapidly with the help of panic buying.

      Stage 2. The new national standard was introduced, and the industry was reshuffled: In March 2016, the new national standard for purifiers was released, the industry was consolidated and standardized, the brand was greatly reduced, and substandard products were eliminated.

      Stage 3. Demand transformation, focusing on aldehyde removal: In June 2018, the "Three-Year Action Plan for Winning the Blue Sky Defense War" was released, the air quality has been greatly improved, the smog economy has ended, the industry as a whole is in the stage of destocking and product exploration, and the market focus Quickly switch from haze removal to aldehyde removal.

      Stage 4. The industry bottoms out and sideways stage: the development of the industry returns to rationality. Under the circumstance of insufficient demand for smog and aldehyde removal, purifiers penetrate into the direction of improving the quality of life and caring for family health.

      Through the above four stages of development, air purifier brands gradually survive the fittest, speculative manufacturers are gradually eliminated, and the industry development returns to rationality. From a macro perspective, in recent years, my country's residents' consumption has shifted to improving the quality of life, and consumers' awareness of air purifier products has reached a historic high: they are no longer satisfied with basic functions such as simple purification of PM2. , health, environmental protection, comfort, mute, and other more and more demand elements put forward higher requirements.

      Therefore, if air purifier companies want to make steady progress in the market, they should start from the following aspects when developing new products:

01 Meet the needs of users in pursuit of a sense of experience and achieve new breakthroughs in intelligence and design.

      According to the "White Paper on Air Purifier Industry Insights", the higher the appearance of air purifier products, the stronger the sense of intelligent experience, and the more popular with consumers. Integrating product design into the overall home decoration environment, improving aesthetic taste, and paying for 'beauty' is actually a 'just need' for consumers.

02 Meet consumers' demands for air quality visualization and improve air quality detection technology.

      Consumers can intuitively see the improvement of indoor air quality through the air purifier, which helps to improve consumers' trust in the air purification function, thereby improving consumers' recognition of the brand and cultivating consumers' usage habits and consumption habits.

03 Meet the increasing health needs of consumers and create technical barriers for air purification products.

      For example, the air purifier launched by 3M with unique patented electrostatic electret technology is equipped with a new five-in-one high-efficiency composite filter, which optimizes the efficient removal of bacteria and viruses based on the continuation of the 3M particulate mask filtering technology. It enhances the removal efficiency of gaseous pollutants (such as formaldehyde/TVOC) and fully meets consumers' high requirements for indoor air quality.

04 The company standardizes production and creates products that meet the industry standards of air purifiers.

      "Aligning" product development and production with standards is conducive to distinguishing product quality, thereby promoting and regulating the long-term healthy development of the industry; while product technical indicators, safety indicators, etc. are guidelines for users to use with peace of mind.

      There are no rules and no radius. Air purifiers are an important real economic industry in the light industry. To promote the high-quality development of the home appliance industry, the standards must be closely followed.

      Although the current air purifier industry is hindered, the broad prospects of air purifiers have been unanimously recognized by the industry. It is reported that the penetration rate of air purifiers in first-tier cities is 60-70%, and the market share of mid-to-high-end products is expected to continue to grow; the penetration rate of second-and third-tier cities is low and needs to be improved.

      If my country's air purifier enterprises want to gain a foothold in the industry, they need to aim at the shortcomings and weaknesses of standardization in the development of the industry, dig deep into the new demand for standardization in high-quality development, and continue to improve the quality and level of standard supply in order to better promote air purifiers The industry is moving towards a new era of high-quality development and the road to "manufacturing power".