Development status and analysis of China air purifier industry in 2021

Date: 2022-02-16 Categories: Industry News Hits: 1422


       In recent years, the air purifier industry has developed rapidly. With the rise of the China air purifier market, the market share of its brands has gradually increased and continued to grow, but there is still a certain gap compared with foreign brands. With the rapid development of the industry, there are more and more companies producing air purifiers, and now there are more brands on the brand attention list. After the issuance of the new China national standard, the product power of Chinese products has grown rapidly and even surpassed foreign brands.

 

Can air purifier companies survive the post-epidemic situation?

      Although the epidemic has brought fire to air purifier products with the concept of disinfection, it is difficult to conceal the continuous decline of the overall market for such products. Aowei Cloud (AVC) said that the decline in the purifier market will narrow year by year in the next few years, and it is expected to recover slowly. It is expected that the sales in 2021 will be 5.74 billion yuan, down 8.3% year-on-year; the sales volume will be 3.684 million units, down 2.9% year-on-year. Although the epidemic has spawned some demand, as the global epidemic, especially in China, has improved, consumer demand is no longer strong. Overall, the demand for air purifiers in the local market will continue to decline.

 
Air purifiers

      The air purification function is becoming the standard for new air conditioners, and fresh air products are also entering more and more homes, making the air purifier industry, which is already in a period of pain, "embarrassed" on all sides. As far as the current situation is concerned, in the context of improving air quality, consumer demand for air purifiers is changing. Therefore, many companies have adjusted from the direction of a product technology upgrade to a publicity strategy. "Removal of formaldehyde" has become the focus of the current efforts of various enterprises, and the sales ratio of air purifier products with the function of removing formaldehyde has increased year by year. At the same time, consumers are paying more attention to mid-to-high-end air purifier products than low-end products, and their consumption concept is gradually upgrading from fearful consumption to rational consumption.

From the perspective of the air purifier market, the problem of increasing the homogeneity of air purifier products in my country is prominent and cannot meet the "differentiated" needs of consumers. How to break the inertial thinking, stand out from the fiercely competitive air purification market, and at the same time avoid the industry entering a bottleneck period, which has become a development problem for air purifier manufacturers.

 

Low penetration of air purifiers in Chinese households

      With the enhancement of people's awareness of health and environmental protection, people have higher and higher requirements for the product quality and service of air purifiers. More convenient and efficient air purifiers that are more in line with people's daily needs and new concepts have become products that people need more.

Although the current air purifier industry is developing rapidly, from the perspective of penetration rate, the penetration rate of air purifiers in American households is 27%, in Japan, it is 17%, and the penetration rate in Chinese households is only about 1%. It can be seen that there is still considerable room for development in the Chinese air purifier market.

In the future, the main market for air purifiers will shift to indoor air pollution, mainly for indoor air problems such as decoration pollution. In addition, subdivided products of different application scenarios will also be a new direction for the development of air purifier companies, such as vehicle air purifiers, anti-smog masks, etc. By 2025, the retail sales of the air purifier market will reach 15.404 million units.

 

Smart penetration will continue to increase

      The number of air purifiers entering and exiting is basically the same, indicating that the market has entered a dynamic balance. From the product level, the purifier continues to pursue a large amount of cleanliness in terms of dust removal, while the level of formaldehyde removal is subject to technology. At present, the cleanliness volume is relatively low, the change in the CADR value of online formaldehyde removal is relatively small, and the introduction of special models is insufficient. In the offline market, the market with a value of more than 500 CADR has grown significantly. In addition, the penetration rate of intelligence continues to increase, and the penetration rate of intelligence in the online market is even higher.

With the introduction of the national standard, it is bound to continue to shuffle in the air purification industry in the future, and the fittest will survive. With the upgrading of consumption, consumers' requirements for household appliances are also increasing. Consumers pay more attention to ease-of-use features such as design and intelligence and purchase more rationally.

 

      Air purifiers and other household appliances are actually categories that pay great attention to offline experience, especially high-end brands or professional brands, and pay more attention to offline experience and after-sales service. Although the online market is developing rapidly, it is expected that the combination and complementation of offline experience and online marketing will eventually be formed. As the air purification industry enters a period of steady growth from a stage of rapid explosive growth, the chaos in the industry will gradually decrease, consumer awareness will gradually upgrade, and the advantages of professional brands will gradually become prominent.
IONKINI---AIR PURIFIER MANUFACTURER